PRIMO x FITTED HAWAII x NEW ERA Snapback Cap
PRIMO BEER dates back to over 100 years ago in the 1890s and is dubbed The Original Hawaiian Beer. The brand was sold off and acquired by various companies before formally being brought back in 2007 in the signature Brown bottle, Blue label uniform. Being apart of Hawaii’s culture in it’s own right, Primo and FITTED HAWAII team up for a pack that includes a New Era snapback cap. Constructed of Black neoprene (think wetsuit material), this cap is good to go for a day of fun in the sun and water. It also contains the Primo logo and Fitted Hawaii crown. Available today, October 7, exclusively at FITTED HAWAII.