Tastes great, less filling. OBEY’S High Time cap plays on the classic beer labels seen in the 70’s and 80’s. Come to think of it the same labels are probably still around, beer companies aren’t necessarily focused on keeping up with the jonses, unless we’re talking about a fancy import. Obey is a prolific brand that seems to have a hand in everything so I can’t rule out the possibility of this hat being a promotional tool for the up coming release of Obey Beer. This snapback cap features a Brown mesh back and Brown front panel with a patch that bears the Obey name, pun fully intended. Available now at Evo.