Vintage Deadstock MOUNTAIN DEW Snapback Cap
Do The Dew… MOUNTAIN DEW was first introduced in 1948. After being acquired by Pepsi in 1964, the intended demographic was shifted to younger crowds. Connoisseurs of the beverage may be feeling this vintage and deadstock snapback cap. Originally released as promotional apparel, this reached a limited audience and in turn, is hard to find. View the auction now on eBay.