Vintage Deadstock MOUNTAIN DEW Snapback Cap

Posted by Rodrigo, January 21st, 2012 02:01 am under Auctions, Deadstock, Vintage

Do The DewMOUNTAIN DEW was first introduced in 1948. After being acquired by Pepsi in 1964, the intended demographic was shifted to younger crowds. Connoisseurs of the beverage may be feeling this vintage and deadstock snapback cap. Originally released as promotional apparel, this reached a limited audience and in turn, is hard to find. View the auction now on eBay.