Founded in Hawaii in 2005, ALOHA ARMY strives to reflect the current state of culture in the islands. A sister brand to IN4MATION, ALOHA ARMY has forged itself a reputation for its authenticity and keen insight into a slice of culture that only an insider could grasp. It was with this in mind that Aloha Army designed the exclusive Pride hat. Adorned with the sovereign colors of the Hawaiian flag, the Pride hat echoes the deep-seeded respect Hawaii has for its culture and history. The Aloha Army brand really places a premium on portraying the real culture of Hawaii, ” says Aloha Army’s Jun Jo. There’s more to Hawaii than just sunshine and rainbows and catering to tourists. Our lines, and this hat we’re dropping on Friday, are for people who want to rep the true, honest side to Hawaii.”. This New Era 9Fifty snapback will be available online at www.In4mants.com beginning this Friday, June 8.