NEW ERA JAPAN x SANRIO “I [Heart] Hello Kitty” Snapback Cap

Posted by Capo, June 15th, 2012 04:06 am under Comic

Something for the HELLO KITTY / SANRIO crowd. NEW ERA Japan has just released a series of mesh back snapback caps featuring the much loved feline pop icon. Not bad for a 38 year old franchise. Created Yuko Shimizu, Sanrio did over $1 billion in sales outside of Japan, in 2003. This piece is dipped in a Red, White and Blue color way. The main feature is a silhouette with a text fill. Available now at