SALTY BEARDS x NEW ERA “Salty” Snapback Cap [Video]

Posted by Maui, November 19th, 2012 05:11 am under New Era 9Fifty, Video

We know. SALTY BEARDS sounds silly right? Well, it’s actually quite the opposite. There are nearly 630,000+ homeless in America today. Originally SALTY BEARDS‘ goal was to donate 10% of all profits to the homeless community however, word of their movement spread so quickly, they decided to increase the percentage to 25%.

A way to support their movement is by checking out their “Salty” snapback cap. A simple brown cap with the brand logo on it stands for more than just clothing for you. It can provide happiness to someone in need. Get yours at

Chris at SALTY BEARDS posted this great video of a homeless man and his story. “We met a man named John who was living on the streets. He see’s people surfing everyday but never had the opportunity of trying to catch a few waves for himself. Until now. We rented him a board, gave him some new boardshorts and pushed him into a couple waves. He was beyond thrilled. It was a great experience for both of us. We spent the rest of the afternoon clothing any homeless we came across. Stoked faces all around. – Chris”