Trend Forecasting: Did +FRESH.I.AM+ Invent the “One-Word” Snapback Cap Trend?
Posted by Maui, April 17th, 2013 05:04 am under Uncategorized
It’s interesting how NFL, NBA, MLB, NHL teams used to be the center (and probably the most important) part of a snapback or maybe even a fitted (ugh). Now with the recent influx of worded front panels, it becomes difficult to remember who even started the trend in the first place.
By no means are we saying that +FRESH.I.AM+ started the trend all by themselves, that’d be preposterous. Caps with lettering have always been around, however +F.I.A.+ was one of the first brands to have a collection with all one word first. Don’t believe me? Check out the full write-up at AllHipHop.