NEW ERA x COCA COLA “Ekocycle” 9Fifty Snapback Cap

Posted by VinReigns, June 30th, 2013 02:06 am under New Era 9Fifty

Will.I.Am. and COCA COLA teamed up to created the Ekocycle brand which uses recycled products to create an array of new products while collaborating with other brands. One brand they collaborated with is NEW ERA and they came up with this “Ekocycle” 9fifty snapback cap. The cap is all gray and 42% of it is made from recycled materials. On the bottom front of the wearer’s left side is Ekocycle logo also in gray. The underbrim of the cap shows a symmetrical gray pattern. The straps in the back are both gray and red (on the excess) and a gold buckle for adjusting.