Almost all skaters know the brand DIAMOND Supply Co. as the ultimate source of quality skate tools in the industry. But more than just a skategoods company, Diamond bloomed into a lifestyle brand. The “Diamond Life” is a reminder that anyone can reach for his dreams through hard work and dedication. Which is also the message sent by the Diamond Kings snapback cap. It is made in 5 panel construction. The circular felt applique has a flat embroidery. Its design tells the streetwear label’s story. Below the line “Diamond Kings” is a flag bearing “1998” which is the year Diamond was founded. Then “Diamond” is written in bold letters at the center of the emblem. Below it are the abbreviations “SF”, “NY”, and “LA”. San Francisco is where founder Nick Tershay made his productive start at the legendary EMB skate spot. Then New York and Los Angeles to remind us about Diamond’s popularity on both the East and West coast. Available in red and blue variations for $40 at www.diamondsupplyco.com.