JSLV is a clothing brand entrenched in the skate, snow and graffiti culture. They came up with Jus Liv as a daily reminder to live life with a “now or never” attitude. Here’s the Roughneck strapback cap if you want to show that you’re down with the crew. Its dome and bill are made of a 100% cotton canvas material. On the front panel is patch label with merrow edging. Woven on the patch are the words “JSLV”, “Est MMVII”, and “LA/CA USA” on a nice layout with white border and a crisscross of hammer and axe. At the back is a leather strap with metal clamp fastener. Choose between black and maroon variations. Grab one for $30 at www.jslv.com.