Though the beginning of brands BBC and ICE CREAM were rough and rocky, the brand has overcome everything in their way and now stand as one of the premium streetwear brands in the world. The brands were a joint venture by two global icons in Pharrell Williams and Nigo, the founder of BAPE – another streetwear powerhouse brand. BBC has a flagship store in SoHo, New York City while Ice Cream has an official store in Tokyo, Japan. It’s quite something when you have two brands located in the teo biggest fashion cities as well as one of the most influential cultures in the world. The products both brands produce exceed quality and style, and pictured here is Ice Cream’s ‘IC Waffle’ snapback cap. The cap features Ice Cream’s initials embroidered at the front in Black and White. The crown of the cap is in Grey while the brim takes the spotlight with its waffle-inspired print. This snapback is available over here www.kickz.com.