It looks like NEW ERA is making a bigger push to appeal to sneaker heads. Their Hook Up series of headwear pulls inspiration directly from Sneaker head culture. The Chicago Bulls Bordeaux Hook Up Snapback Cap ties back to the Retro Jordan Bordeaux VII kicks. This version is made of 100% Wool, with a Slate Grey crown. The bill mimics the geometric pattern found on the shoes. This cap is exclusive to http://shop.neweracap.com and not available at any other retailer.