Lifestyle brand PRIMITIVE Apparel first built their name thanks to the prominence of co-founder Paul Rodriguez. Now they are in a steady rise, with their collections and collaboration projects in a constant expansion. Here’s one of their headgear offerings, the Gridiron Athletic Heather snapback cap. The dome of this hat is made of a material in athletic heather. They came up with a custom Primitive logo in black for the front embroidery. The bill is also in black to match with the front design. At the back is a woven flag label and a snap closure. Available for $ 34.99 at www.primitiveapparel.com.