PRIMITIVE Apparel is a lifestyle label based in California. With Paul Rodriguez at the helm, it is apparent that their main influence is skateboarding. Here is the GFL Slabtype Black snapback cap. They used black for the panels and eyelets of this hat. The front embroidery is the brand name Primitive in white with gold border, written in bold serif letters. They then used orange for the button and bill. Embroidered at the back is the phrase “Good For Life”. Below it is a black woven flag label and orange snap closure. Available for $34.99 at www.primitiveapparel.com.