Based in Encino, California, PRIMITIVE is a lifestyle brand/skate company that knows quality apparel. One example is the GFL Slabtype Heather Grey snapback cap. The panels of this hat are made of a 80% acrylic 20% wool fabric in heather grey. For the front embroidery, they wrote the brand name “Primitive” in arch style using black letters with white border. The button and visor are in black to match with the front design. Embroidered at the back is the line “Good For Life” written in white. Below it is a Primitive P Script woven flag and black snap locks. On sale for $34.99 at www.primitiveskate.com.