Snapback retailer JOE ROCKEN has transformed itself into full fledged brand. After a series of colorful and creative releases, the team have revamped and relaunched their website. Along with the reboot they have launched their house label, the “Rocken Republic” line. The brand will include snapbacks, 5-panel caps, shades, tees and tanks. First in their line up is the “Cali Dreamin” snapback. The cap features the brand’s mascot bear embroiderd across the front with Red and Green bars and single star as a homage to the Sun Shine State. On the back is the signature logo and new Rocken Republic logo embroidered on the side. The cap comes in both a two tone and solid black color way. Visit to check out this as well as their other designs.