SSUR’s Summer 2013 hats are now available. In the mix of the six new styles is an homage to the brand’s roots of South Brooklyn, New York City. The borough has as many nicknames as it has zip codes. A little exaggeration there. Brooknam is a reference to its long history of grit and street violence. Kubrick fans might catch the Apocoylpse Now reference in the font. This cap is available now online at